Bjoern leads the New Market development for Lending insurance products at TruStage. With over three decades of experience in financial services and technology at a variety of companies, Bjoern has a proven track record of growing new markets and negotiating large and productive strategic partnerships. Earlier in his career, Bjoern was Hewlett-Packard’s lead negotiator for large strategic partnerships such as a Procter & Gamble, and he led a global team that oversaw major contract negotiations. After HP he lead sales & partnership organizations at multiple startups where he guided teams on taking new products into new markets, establishing partnerships that increased recurring revenue exponentially.
