Alex Preece
Tillo Co-Founder & CEO
Alex Preece is the Co-Founder and CEO of Tillo, a global gift card network and API designed to simplify engagement and drive growth for brands and buyers. At the end of 2023, Alex relocated to Austin, Texas, to lead Tillo’s expansion in the U.S. market and strengthen the company’s global presence. Previously, Alex served in the British Army for six years, seeing active duty in both Bosnia and Iraq. He also founded the UK’s first daily deal business, which was later sold to Moneysupermarket.com, the world’s largest comparison website.
Having processed over $4.5 billion in gift cards to date, Tillo operates in 40 countries and across 25 currencies and is now a leading innovator in digital rewards and incentives globally.
2026 Agenda Sessions
Is loyalty still a game of points - or a platform play?
Consumers expect more than coupons. They want relevance, anticipation, and value. Loyalty is shifting from static rewards to dynamic ecosystems that reward behaviors, not just purchases.
This session breaks down how payments players are building loyalty into orchestration layers, identity, and embedded commerce.
Takeaways:
• Explore loyalty strategies rooted in real-time behavior and personalization.
• Learn how merchant-owned programs are replacing network-driven ones.
• See how loyalty becomes a competitive differentiator beyond offers.
Wednesday 01 April 09:35 - 10:15 Payments
Data & Personalization
Embedded Finance
Partnerships & Ecosystem Play
This session breaks down how payments players are building loyalty into orchestration layers, identity, and embedded commerce.
Takeaways:
• Explore loyalty strategies rooted in real-time behavior and personalization.
• Learn how merchant-owned programs are replacing network-driven ones.
• See how loyalty becomes a competitive differentiator beyond offers. Payments US/Pacific
