Invite Only: Banking CMO Summit Panel 2

AI hype has created real pressure inside banks, with some leaders defaulting to “AI usage” tracking rather than driving a measurable business impact. When approached this way, AI risks becoming another corporate checkbox—adding operational burden without delivering strategic value.

This panel challenges that mindset. It positions the CMO as a growth leader, responsible for applying AI where it meaningfully improves acquisition, engagement and monetization.

Panelists will share practical approaches for using AI across marketing disciplines to elevate the strategic impact of marketing, including:

• Re-engineering top-of-funnel acquisition beyond traditional SEO
• Producing high-velocity, high-engagement content in the scroll economy
• Building confidence in AI by understanding how it works—unlocking hyper-personalization
• Freeing marketing ops from grunt work so they can focus on building the right metrics to prove and elevate marketing’s role in business growth