Kelli Keough
SoFi EVP, Group Business Unit Leader for Spend, Invest, Protect and Save
Kelli Keough is the EVP, Group Business Unit Leader for Spend, Invest, Protect and Save at SoFi. Prior to SoFi, Kelli was the Head of Online Investing and Head of Product for Wealth Management at J.P. Morgan Chase where she led the launches of J.P. Morgan’s U.S. and international digital investing and private banking platforms and their self-directed brokerage business and automated investing platform. Prior to J.P. Morgan Chase, Kelli served as SVP at Charles Schwab, where she led the business and client experience, digital platforms and education for Schwab’s active trading, self-directed and global trading clients. Kelli was a professor of Psychology at the University of Texas at Austin before starting her 25-year career in financial services. Kelli holds a BA in Psychology from Yale University, and a MA and PHD in Social Psychology from Stanford University. She also holds FINRA Series 7, 24, 99 and 63 licenses and serves as Board Director of Commonwealth, a nonprofit focused on improving financial wellness and opportunities for underrepresented groups.
2026 Agenda Sessions
We bought a bank… now what?!
Forget the charter chase - some fintechs are skipping the queue and buying the whole bank. But once the champagne’s flat and the deal’s inked, reality sets in: legacy tech, compliance curveballs, and a whole lot of regulators on speed dial.
This panel pulls back the curtain on the M&A shortcut that’s suddenly back in vogue. Expect spicy takes on what it really means to own the rails - from staffing surprises to system spaghetti - and why this strategy might be the fastest way to go full-stack.
Perfect for your end-of-day wind-down: part therapy, part strategy, and just enough sass to keep the energy up.
Takeaways:
• Why fintechs are saying “skip the licence, buy the bank”.
• What ownership unlocks—from regulatory reach to product velocity.
• How to survive the legacy hangover (and maybe even thrive).
Wednesday 01 April 10:20 - 11:00 Banking
Alternative Capital & Investment
Infrastructure & APIs
Partnerships & Ecosystem Play
This panel pulls back the curtain on the M&A shortcut that’s suddenly back in vogue. Expect spicy takes on what it really means to own the rails - from staffing surprises to system spaghetti - and why this strategy might be the fastest way to go full-stack.
Perfect for your end-of-day wind-down: part therapy, part strategy, and just enough sass to keep the energy up.
Takeaways:
• Why fintechs are saying “skip the licence, buy the bank”.
• What ownership unlocks—from regulatory reach to product velocity.
• How to survive the legacy hangover (and maybe even thrive).
Banking US/Pacific
