ACara Oppenheimer

CEO Goodbuy

Cara Oppenheimer is the CEO and co-founder of Goodbuy, a rapidly growing fintech transforming how financial institutions connect with small businesses. With a background in brand strategy and innovation, Cara brings a fresh, community-driven perspective to the future of banking. 

Goodbuy’s platform powers white-labeled “Community Marketplaces” that link local businesses with a financial institution’s customers—both online and in person—creating new pathways for deposit growth, engagement, and non-interest income. 

Under Cara’s leadership, Goodbuy has been recognized as a 3x winner of national fintech competitions in 2025 and continues to gain traction with leading credit unions across the country. Passionate about the intersection of community and commerce, Cara is reimagining how financial institutions drive loyalty and growth by supporting the small businesses that anchor their communities.