Colton Pond
Chief Marketing Officer Socure
Colton Pond serves as Chief Marketing Officer at Socure, where he oversees the company’s global marketing strategy and execution to support continued hyper-growth, expand revenue generation, and deepen Socure’s position as the infrastructure for global identity and risk intelligence in the AI era.
Pond is a proven marketing executive with a track record for driving outsized growth at high-velocity companies. He most recently served as CMO at LoanPro, the market-leading API-first credit platform, where he positioned the company as a go-to core infrastructure for banks, credit unions, and fintechs. He established LoanPro’s first user conference, the Salt Flats Summit, an invite-only executive forum for 500 of the brightest minds in financial services on the Bonneville Salt Flats, which went viral as "Fintech Burning Man." During this time, Pond co-founded Fintech NerdCon establishing a one-of-a-kind community-driven event by and for fintech operators.
Prior to LoanPro, Pond was an executive at Truv, where he drove 300% revenue growth year-over-year. He has also held key marketing and sales roles at MX, Lucid, and HealthEquity. His deep knowledge of fintech and experience working within the complex and regulated ecosystems of financial services translates directly to Socure’s sophisticated identity, fraud, risk and compliance solutions.
He holds a Bachelor of Science in Marketing from the University of Miami Herbert Business School, where he gained early experience in marketing research and consumer behavior.
At Socure, Pond’s leadership is central to advancing the company’s mission to redefine identity infrastructure for the digital economy, aligning marketing vision with product innovation and market expansion priorities.
2026 Agenda Sessions
The future of credit: What happens when innovation outpaces infrastructure?
Buy Now, Pay Later has reshaped how consumers access credit—making it more flexible, transparent, and aligned with real-world spending behavior. But as BNPL adoption accelerates, the industry is confronting a familiar challenge: the banking and credit systems supporting it were built for a different era of consumer behavior and risk.
Behind today’s seamless BNPL experiences sit infrastructures built for fixed billing cycles, delayed reporting, and products that don’t reflect the transactional nature of modern consumer behavior. The result? Responsible users can appear riskier than they are, lenders make decisions without full context, and the industry faces unnecessary tradeoffs between access, protection, and growth.
This session brings together BNPL leaders to explore what comes next. The next phase isn’t just about product innovation—it’s about upgrading the rails beneath it. Providers need infrastructure that supports real-time visibility, smarter risk models, and shared context across the ecosystem. Panelists will share practical lessons from operating at scale, what’s already working, and how the industry can collectively build modern credit infrastructure that supports responsible growth for the next billion users.
Takeaways:
• What BNPL ready credit infrastructure looks like—and why banks and fintechs need it at scale
• How shared visibility and modern data frameworks can improve outcomes for consumers and lenders
• Why evolving the rails behind BNPL unlocks growth without sacrificing trust, compliance, or user experience
Sponsored by Socure
Tuesday 31 March 13:05 - 13:50 Banking
Behind today’s seamless BNPL experiences sit infrastructures built for fixed billing cycles, delayed reporting, and products that don’t reflect the transactional nature of modern consumer behavior. The result? Responsible users can appear riskier than they are, lenders make decisions without full context, and the industry faces unnecessary tradeoffs between access, protection, and growth.
This session brings together BNPL leaders to explore what comes next. The next phase isn’t just about product innovation—it’s about upgrading the rails beneath it. Providers need infrastructure that supports real-time visibility, smarter risk models, and shared context across the ecosystem. Panelists will share practical lessons from operating at scale, what’s already working, and how the industry can collectively build modern credit infrastructure that supports responsible growth for the next billion users.
Takeaways:
• What BNPL ready credit infrastructure looks like—and why banks and fintechs need it at scale
• How shared visibility and modern data frameworks can improve outcomes for consumers and lenders
• Why evolving the rails behind BNPL unlocks growth without sacrificing trust, compliance, or user experience
Sponsored by Socure Banking US/Pacific
