Priscilla Gomez
Senior Vice President, Business Development Mastercard
Priscilla Gomez is Senior Vice President of Business Development at Mastercard, where she leads fintech and co‑branded partnerships across the Americas. She works with digital platforms, financial institutions, and emerging technology companies to launch and scale innovative payment programs that drive customer acquisition, engagement, and long‑term growth.
With deep experience across payments and fintech, Priscilla is a trusted partner to founders and senior executives navigating an evolving payments landscape, translating strategic vision into scalable, high‑impact solutions
2026 Agenda Sessions
Are cobrand cards becoming the new digital loyalty platforms?
Cobrand programs are no longer just about rewards—they’re becoming the connective tissue between brands, consumers, and the digital ecosystems they move through every day. As commerce shifts toward mobile wallets, embedded checkout, and AI driven personalization, the most successful cobrand partnerships are those that feel native to the brand experience, not bolted on. This fireside conversation explores how Mastercard and its partners are reimagining cobrand programs as engines of engagement, trust, and growth.
We’ll unpack how global payment infrastructure, tokenization, advanced fraud tools, and API driven experimentation are enabling partners to innovate faster. You’ll hear how data and insights are powering more personalized journeys, how loyalty is evolving beyond points into behavior based value, and how strategic pilots are helping brands test and scale new ideas with confidence.
Takeaways:
• How Mastercard and leading brands co create differentiated cobrand value that feels native, not generic
• How digital first tools—tokenization, Click to Pay, embedded checkout—are reshaping the cobrand experience
• How data and insights unlock personalization, loyalty optimization, and incremental spend
• How partners are modernizing digital ecosystems across wallets, apps, and omnichannel journeys
• How strategic pilots and emerging tech accelerate innovation without adding risk
Tuesday 31 March 13:05 - 13:50 Payments
We’ll unpack how global payment infrastructure, tokenization, advanced fraud tools, and API driven experimentation are enabling partners to innovate faster. You’ll hear how data and insights are powering more personalized journeys, how loyalty is evolving beyond points into behavior based value, and how strategic pilots are helping brands test and scale new ideas with confidence.
Takeaways:
• How Mastercard and leading brands co create differentiated cobrand value that feels native, not generic
• How digital first tools—tokenization, Click to Pay, embedded checkout—are reshaping the cobrand experience
• How data and insights unlock personalization, loyalty optimization, and incremental spend
• How partners are modernizing digital ecosystems across wallets, apps, and omnichannel journeys
• How strategic pilots and emerging tech accelerate innovation without adding risk Payments US/Pacific
