Is customer data the new way to make more money (or lose more money)?

With the explosion of AI, real-time personalization, and cross-platform insights, banks are collecting, and exposing, more data than ever. So, where’s the line between intelligence and risk?

This session explores how leading institutions are designing consent layers, security protocols, and ethical frameworks to use customer data with confidence, not fear.

Takeaways:
• Learn how to turn data into trust, not just targeting.
• Understand the regulatory and reputational risks of personalization.
• See frameworks for customer data governance at scale.