Benjamin Maxim
MSU Federal Credit Union CTO
Ben Maxim joined MSU Federal Credit Union in 2007 and currently serves in a dual role as Chief Technology Officer for MSUFCU and as Chief Operating Officer for MSUFCU’s wholly-owned CUSO Reseda Group. He is responsible for assessing emerging business trends and technologies, providing strategic direction for existing and future products, services, and technologies and facilitating innovation throughout the Credit Union including leading their innovation center The Lab at MSUFCU. He is also responsible for technology, product, growth and sales at Reseda Group.
Maxim began work initially as a Web Developer and in 2014, he became E- Commerce Manager before moving into roles including Assistant Vice President of Software Development and Chief Innovation Officer. He earned a bachelor’s degree from Michigan State University and a professional certificate in Innovation & Entrepreneurship from Stanford University. Maxim was honored as Finopotamus’s 2022 Tekkie Awards Technologist of the Year, MCUL's 2024 Professional of the Year, CU Times’s 2024 Luminary Finalist - “Innovation in Tech – CTO/CIO of the Year”.
Maxim completed Filene Research Institute’s innovation leadership program, i3, in 2023. He also serves as an advisor and board member to multiple fintechs.
2026 Agenda Sessions
Is loyalty still a game of points - or a platform play?
Consumers expect more than coupons. They want relevance, anticipation, and value. Loyalty is shifting from static rewards to dynamic ecosystems that reward behaviors, not just purchases.
This session breaks down how payments players are building loyalty into orchestration layers, identity, and embedded commerce.
Takeaways:
• Explore loyalty strategies rooted in real-time behavior and personalization.
• Learn how merchant-owned programs are replacing network-driven ones.
• See how loyalty becomes a competitive differentiator beyond offers.
Wednesday 01 April 09:35 - 10:15 Payments
Data & Personalization
Embedded Finance
Partnerships & Ecosystem Play
This session breaks down how payments players are building loyalty into orchestration layers, identity, and embedded commerce.
Takeaways:
• Explore loyalty strategies rooted in real-time behavior and personalization.
• Learn how merchant-owned programs are replacing network-driven ones.
• See how loyalty becomes a competitive differentiator beyond offers. Payments US/Pacific
