Is loyalty still a game of points - or a platform play?

Consumers expect more than coupons. They want relevance, anticipation, and value. Loyalty is shifting from static rewards to dynamic ecosystems that reward behaviors, not just purchases.

This session breaks down how payments players are building loyalty into orchestration layers, identity, and embedded commerce.

Takeaways:
• Explore loyalty strategies rooted in real-time behavior and personalization.
• Learn how merchant-owned programs are replacing network-driven ones.
• See how loyalty becomes a competitive differentiator beyond offers.