Cara Oppenheimer
Goodbuy CEO & Co-Founder
Cara Oppenheimer is the CEO and co-founder of Goodbuy, a rapidly growing fintech transforming how financial institutions connect with small businesses. With a background in brand strategy and innovation, Cara brings a fresh, community-driven perspective to the future of banking.
Goodbuy’s platform powers white-labeled “Community Marketplaces” that link local businesses with a financial institution’s customers—both online and in person—creating new pathways for deposit growth, engagement, and non-interest income.
Under Cara’s leadership, Goodbuy has been recognized as a 3x winner of national fintech competitions in 2025 and continues to gain traction with leading credit unions across the country. Passionate about the intersection of community and commerce, Cara is reimagining how financial institutions drive loyalty and growth by supporting the small businesses that anchor their communities.
2026 Agenda Sessions
Should every bank become a fintech platform?
As banks explore embedded finance, APIs, and white-labeled tools, a strategic question emerges: Are we a bank - or a platform? This session dives into the models, pros and cons, and decision points banks face as they explore new ways to monetize infrastructure and data.
Hear from executives who’ve chosen different paths, from enabling fintechs to building their own platforms, and learn what’s working, what’s hard, and what regulators think.
Takeaways:
• Compare models for API monetization and fintech partnerships.
• Understand the platformization risks and rewards.
• Learn what governance and product support looks like at scale.
Wednesday 01 April 08:50 - 09:30 Banking
Embedded Finance
Infrastructure & APIs
Partnerships & Ecosystem Play
Hear from executives who’ve chosen different paths, from enabling fintechs to building their own platforms, and learn what’s working, what’s hard, and what regulators think.
Takeaways:
• Compare models for API monetization and fintech partnerships.
• Understand the platformization risks and rewards.
• Learn what governance and product support looks like at scale.
Banking US/Pacific
Is loyalty still a game of points - or a platform play?
Consumers expect more than coupons. They want relevance, anticipation, and value. Loyalty is shifting from static rewards to dynamic ecosystems that reward behaviors, not just purchases.
This session breaks down how payments players are building loyalty into orchestration layers, identity, and embedded commerce.
Takeaways:
• Explore loyalty strategies rooted in real-time behavior and personalization.
• Learn how merchant-owned programs are replacing network-driven ones.
• See how loyalty becomes a competitive differentiator beyond offers.
Wednesday 01 April 09:35 - 10:15 Payments
Data & Personalization
Embedded Finance
Partnerships & Ecosystem Play
This session breaks down how payments players are building loyalty into orchestration layers, identity, and embedded commerce.
Takeaways:
• Explore loyalty strategies rooted in real-time behavior and personalization.
• Learn how merchant-owned programs are replacing network-driven ones.
• See how loyalty becomes a competitive differentiator beyond offers. Payments US/Pacific
