Bjoern Nordmann
VP - New Market Development TruStage
Bjoern leads the New Market development for Lending insurance products at TruStage. With over three decades of experience in financial services and technology at a variety of companies, Bjoern has a proven track record of growing new markets and negotiating large and productive strategic partnerships. Earlier in his career, Bjoern was Hewlett-Packard’s lead negotiator for large strategic partnerships such as a Procter & Gamble, and he led a global team that oversaw major contract negotiations. After HP he lead sales & partnership organizations at multiple startups where he guided teams on taking new products into new markets, establishing partnerships that increased recurring revenue exponentially.
2026 Agenda Sessions
What do modern borrowers really expect from lenders today?
Borrower expectations have shifted. Speed and access still matter, but today’s consumers are equally driven by trust, flexibility, and protection. As financial stress becomes more common, borrowers want lenders who provide clarity, reassurance, and support throughout the entire credit journey—not just at origination. This session explores how lenders can design products, underwriting, and servicing models around real borrower needs, and what it takes to build experiences that feel stable, transparent, and human.
Takeaways:
• Why stability, transparency, and clear safety nets are becoming top borrower priorities
• How digital borrowers evaluate lenders beyond interest rates—across UX, reassurance, and flexibility
• How understanding borrower stress can inform underwriting, product design, and bundling
Sponsored by Trustage
Wednesday 01 April 13:05 - 13:50 Lending
Takeaways:
• Why stability, transparency, and clear safety nets are becoming top borrower priorities
• How digital borrowers evaluate lenders beyond interest rates—across UX, reassurance, and flexibility
• How understanding borrower stress can inform underwriting, product design, and bundling
Sponsored by Trustage
Lending US/Pacific
