2026 Agenda Sessions

Is Customer Data an Asset or a Liability?

The role of data as an asset vs. liability depends on the outcomes it generates. If your data fuels a decision that harms someone who can't see it or correct it — that's a clear liability. If it's quietly benefiting a competitor's AI model — is it a liability? The panel will explore what it actually takes for data to land on the right side of the ledger.

Takeaways:
• Learn how to translate data into business outcomes — ROE, growth, and defensibility — and what it costs when you can't.
• Understand the regulatory and governance frameworks that exist today as automated decision environments and personalization grow.
• Learn how existing data licensing and IP Frameworks could serve as blueprints for building a more accountable data supply chain.