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Reuben Piryantinsky

Altitude Consulting CEO

Reuben Piryatinsky is the CEO of Altitude Consulting, a strategy and technology firm helping financial institutions build industry-leading products and services driven by open finance, payments, data and AI. Throughout his two decades in financial services, Reuben has built a track record of growing businesses, advising the C-suite at major financial institutions, leading teams to launch best in class products, and driving organizational change. His products are used by over 3 million people worldwide. Reuben is an active member of FDX, a mentor to fintech leaders, an author and an international speaker. 


2026 Agenda Sessions

Should every bank become a fintech platform?

As banks explore embedded finance, APIs, and white-labeled tools, a strategic question emerges: Are we a bank - or a platform? This session dives into the models, pros and cons, and decision points banks face as they explore new ways to monetize infrastructure and data.

Hear from executives who’ve chosen different paths, from enabling fintechs to building their own platforms, and learn what’s working, what’s hard, and what regulators think.

Takeaways:
• Compare models for API monetization and fintech partnerships.
• Understand the platformization risks and rewards.
• Learn what governance and product support looks like at scale.

 

Wednesday 01 April 08:50 - 09:30 Banking

Add to calendar 04/01/2026 08:50 04/01/2026 09:30 Should every bank become a fintech platform? As banks explore embedded finance, APIs, and white-labeled tools, a strategic question emerges: Are we a bank - or a platform? This session dives into the models, pros and cons, and decision points banks face as they explore new ways to monetize infrastructure and data.

Hear from executives who’ve chosen different paths, from enabling fintechs to building their own platforms, and learn what’s working, what’s hard, and what regulators think.

Takeaways:
• Compare models for API monetization and fintech partnerships.
• Understand the platformization risks and rewards.
• Learn what governance and product support looks like at scale.

 
Banking US/Pacific